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One article a week. Five things made from it.

Each pillar is built for its own channel rather than copied across. Open any of them for the detail.

  • Blog articles

    A keyword your blog can win, a blueprint from the pages that already rank, a fact check on every claim, images named after what they show.

    Blog articles in detail
    Section planwords
    1. 1Why hills change the choice80–120
    2. 2Gearing: what the numbers mean150–220
    3. 3Our three picks, by hill200–280
    4. 4Mistakes we see every week90–140
    Fact check
    • 12 facts checked against sources
    • 2 figures softened
    • 1 claim removed

  • Social channels

    Fourteen channels, each with its own post written for that channel and sent at a staggered time. Google Business posts for local businesses.

    Social channels in detail
    One post per channel, written for that channel
    • FacebookTue 10:00
    • InstagramTue 12:30
    • LinkedInTue 15:00
    • XTue 17:30
    • ThreadsWed 09:30
    • PinterestWed 13:00
    • Google My BusinessWed 16:00
    • BlueskyThu 10:00
    • RedditThu 14:00
    • TikTokThu 18:00

  • Podcast

    Your own two-host show, in your voice if you record one, with a feed, cover art and the directories.

    Podcast in detail
    The Hill Bike Show · episode 126:12
    Two hosts, in your voice if you want
    1. 0:00Why hills change the choice
    2. 2:22Gearing, in plain words
    3. 3:39Three picks
    4. 4:56What to avoid

  • Video

    A long-form YouTube video of every episode and a short presenter clip for the channels that take video.

    Video in detail
    Episode videoTue 7:30
    • The article's images with a slow push, chapter titles, the waveform
    • Posted before the article, so the article embeds the player at publish
    • Description carries chapters and links to the article

  • Integrations

    WordPress, Shopify or any site by webhook; fourteen social channels; Google; the podcast directories.

    Integrations in detail
    PublishedTue 9:00

    Choosing a commuter bike for a hilly city

    yourshop.com/blog/commuter-bike-for-hills

    • 4 images, named after what they show, copied into your media library
    • Your own product photos where the article names your products
    • Podcast player and video embedded at the bottom

And the parts you see every day

  • Content calendar

    Two months planned ahead. Drag a week to a later day, swap its keyword from the researched pool, pin one, block one.

  • Keyword settings

    The five profile fields that steer research: what you do, who you serve, topics to focus on, cities to target, topics to avoid.

  • Analytics

    Your blog, your podcast downloads and every connected channel, one tab each.

  • Several websites

    One login for any number of sites, each with its own plan, calendar and channels.

  • About the author

    An optional author box with photo, bio and links, appended to every article at publish.

  • Help docs

    A short guide for every setup task, at /docs.

See one real week on your own site.

Connect your website and your channels. The first article is planned within the day.

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